Boxpark is a planned pop-up shopping centre in Shoreditch. It will consist of a number of shipping containers, housing up to 50 different shops. It will be open for 7 days a week, and is planned to be open for 5 years. Once we get nearer to the opening I'll profile each of the different units.
From the press release:
"BOXPARK™ strips and refits shipping containers to create unique, low cost, low risk ‘Box Shops’. Put them together with a unique mix of International and UK fashion talent and lifestyle brands, galleries and cafés and you’ve got the world’s first ‘pop-up’ mall - so named because its basic building blocks are inherently moveable. They can, and will, literally pop up anywhere in the world!
BOXPARK™ is not some run-of-the-mall shopping centre. It’s a living, fertile community of brands packed with talent, innovation and attitude that puts creativity and fashion back where they belong: on the street. No high street retailers here - just select brands by invitation only to create a revolutionary mix. BOXPARK™ isn’t just where you shop, it’s what a real brand experience should be all about."
When - October 2011
Where - Corner of Shoreditch High Street and Bethnal Green Road