Tesco F&F Pop-up Shop in Covent Garden

We're starting to see a few things around the Queen's Jubilee - Clam Bakes, Street Parties and more - and now Tesco is opening a short term pop-up shop for its F&F range in Covent Garden.  Like the Ebay shop at Christmas this is essentially an exercise in using the store as a showroom - it's for trying on and then buying online, but you can also order to collect from the nearby Tesco Metro, or your local branch.

"The store will mark the first time that the F&F collection has been available in centre London and will see the brand showcase its exclusive online ranges, and to tie in with Jubilee celebrations, the shop will draw inspiration from the fifties, with plenty of modern features to reflect the digital retail world of 2012.
Unlike a traditional shop, the items on show will be for display and trying on purposes only, and instead of a till there will be an iPad station where customers can browse and buy, as well as QR codes on all products allowing customers to shop via mobile. In addition, the store will allow customers to try out the latest augmented technology from Aurasma, which will bring the collections to life, with catwalk shows playing on customer’s mobile phones when they point their phone at one of the images in the store.
As well as standard delivery, Tesco will offer a Click-and-Collect service through a nearby Covent Garden Tesco Metro, letting customers collect orders the next day.
Customers will also receive goody bags with purchase and there will also be offers, competitions and beauty treatments available from the Vintage Cosmetic Company."

When - 30th May - 2nd June

Where - 'Covent Garden Piazza' - no more details given

Map

Link 1 - Tesco
Link 2 - Article

Argos Virtual Pop-up Stores in Railway Stations

Argos are taking a leaf out of Ocado's book (& arguably eBay's & Tesco's too), by setting up retail spaces where people can buy things using their phones, using QR codes.

(Update - HMV have done this with bus shelters too)

"British retailer Argos is heading to London railway stations for another innovative out-of-home campaign.
The 750-outlet chain, owned by Home Retail Group, is unusual among major retailers in that it has little stock on display, but instead asks customers to browse a catalogue in-store before placing their orders at a desk, for immediate collection or home delivery. It also sells online.
Now, it is replicating the in-store experience for commuters at Paddington and Waterloo railway stations in London. Temporary booths show a selection from its catalogue; consumers can then point their smartphone at a QR code alongside the product they want, and pick it up from a store later that day."

When - No solid info, but I'm guessing 12th December - 24th December

Where - Paddington Station & Waterloo Station

Map - Paddington
Map - Waterloo

Link - Article

Ocado Virtual Pop-up Store in St Paul's - NOW FINISHED

Ocado, the grocery home delivery company, are setting up a virtual store at One New Change in St Paul's.  The store will have pictures of popular products on the windows, with bar codes underneath.  Shoppers can order these on their phones, using the Ocado on the Go app, for delivery later.

The idea comes from this campaign for Tesco in South Korea, where they created billboards on the Metro that looked like real stores.  This campaign won the media Grand Prix at the Cannes advertising festival this year.

"The shop will be a printed window display featuring some of our most popular items. Barcodes underneath will let you scan the items and drop them into your basket on the app. Then you simply book a delivery and get on with your day.
The office is buzzing with excitement to see the wallpaper go up, and to take the meaning of window shopping to a whole new level!"

When - 26th August - 1st September

Where - Unit 23, One New Change, London EC2V 6DL

Map

Link 1 - Ocado blog

Link 2 - Ocado on Facebook