Ocado, the grocery home delivery company, are setting up a virtual store at One New Change in St Paul's. The store will have pictures of popular products on the windows, with bar codes underneath. Shoppers can order these on their phones, using the Ocado on the Go app, for delivery later.
The idea comes from this campaign for Tesco in South Korea, where they created billboards on the Metro that looked like real stores. This campaign won the media Grand Prix at the Cannes advertising festival this year.
"The shop will be a printed window display featuring some of our most popular items. Barcodes underneath will let you scan the items and drop them into your basket on the app. Then you simply book a delivery and get on with your day.
The office is buzzing with excitement to see the wallpaper go up, and to take the meaning of window shopping to a whole new level!"
When - 26th August - 1st September
Where - Unit 23, One New Change, London EC2V 6DL
Link 1 - Ocado blog
Link 2 - Ocado on Facebook