Thursday, 25 August 2011
Front-Up Rugby Pop-up Shop in Covent Garden - NOW FINISHED
To mark the Rugby World Cup, sportswear Front-Up Rugby have launched a pop-up shop in Long Acre. They're also holding special events and signings in-store.
"Usually, Front Up is only exclusive to our online needs, which is why we are so thrilled that it’s now coming to the high street.
For those unaware, the brand was initially set up in 2008 to fill a gap in the market for young males between the ages of eighteen to 30, who have a desire to wear sportswear that is both fashionable and takes influence from the game of rugby. Now, with the seventh Rugby World Cup approaching, Front Up wants to get us suited and booted for the occasion. In doing so, to mark the launch of the pop up store, they are launching their new Rugby World Cup (RWC) collection, which is where it will be exclusively available."
When - 6th August - 3rd September
Where - 34 Long Acre, London WC2 9LA
Link 1 - Facebook
Link 2 - Article