Tuesday, 13 December 2011
Argos Virtual Pop-up Stores in Railway Stations
Argos are taking a leaf out of Ocado's book (& arguably eBay's & Tesco's too), by setting up retail spaces where people can buy things using their phones, using QR codes.
(Update - HMV have done this with bus shelters too)
"British retailer Argos is heading to London railway stations for another innovative out-of-home campaign.
The 750-outlet chain, owned by Home Retail Group, is unusual among major retailers in that it has little stock on display, but instead asks customers to browse a catalogue in-store before placing their orders at a desk, for immediate collection or home delivery. It also sells online.
Now, it is replicating the in-store experience for commuters at Paddington and Waterloo railway stations in London. Temporary booths show a selection from its catalogue; consumers can then point their smartphone at a QR code alongside the product they want, and pick it up from a store later that day."
When - No solid info, but I'm guessing 12th December - 24th December
Where - Paddington Station & Waterloo Station
Map - Paddington
Map - Waterloo
Link - Article