This August Selfridges will play host to the photography brand Lomography, who will have a special pop-up store which will rent analogue cameras out to people to use for an hour at a time. The store will have a nautical theme.
"Customers to the store can expect workshops, free sailor tattoos (temporary, kids), tug 'o war competitions and exclusive discounts.
The 'First Mate' workshops allow photographers to come into the store and borrow a Lomography camera and a roll of film for one hour for £1, which Lomo suggest is perfect for a lunch-hour pastime.
Each day a different sailing reference will be featured in the store, and any customers sporting a visual reference will be rewarded with prizes or discount.
The full range of plastic analogue cameras will be available, ranging from the Fisheye camera to the Diana F+ along with the new La Sardina line-up.
Also appearing will be the full range of premium analogue cameras including the LC-A+, the new wide angle LC-Wide and the Spinner 360.
Customers will also be able to buy analogue film and Lomography books."
When - 1st - 31st August
Where - Selfridges, 400 Oxford Street, London, UK W1A 1AB
Link 1 - Lomography
Link 2 - Article