Thursday, 12 January 2012

Premae Skincare's Weekend Pop-up Beauty Store in Finchley

Premae is a new skincare brand made with allergy-free ingredients.  They have opened a pop-up store in Finchley to run for the next few weekends to give people hands-on experience of their products.

"From one kitchen to another, Premae Skincare transitions from humble beginnings first formulated and produced from the owner, Ethical Entrepreneur and Allergies expert, Clare Eluka’s tiny kitchen in Kings Cross to an unused retail kitchen and bar, previously Zuccato’s Kitchen & Bar from January 7th 2012.
After two years of allergen-free formulation development with expansive sourcing of raw ingredients from African co-operatives and a self-contained cruelty-free, allergen-free vegan factory in South Quay, micro enterprise Premae Skincare launched their online store in Dec 1st for eagerly anticipated customers to enjoy the Allergy-free products over the Christmas period.
The brand caters to 2.5 billion allergy sufferers worldwide and promotes sustainable beauty from the packaging to ingredients selected. Premae Skincare is the first beauty brand to be free from the 8 common allergies (including wheat and lactose) and honours a raw food cold pressed manufacturing process, certified by the Vegan Society and BUAV.
The brand first heard about Zuccato’s empty kitchen and bar on the 1st floor in 02 Finchley from Meanwhile Space, a CIC focused at providing unused spaces for art projects and start ups.
I was instantly attracted to space. Premae skincare setting up shop from a commercial kitchen? Bingo! Economically and ethically, it fits our brands roots and ethos and is a fantastic spacious unit to test run or operational system says Clare Eluka, brand owner.
Opening hours: Every Saturday and Sunday in January from 12pm – 6pm
The Premae Skincare pop up boutique comes complete with healthy skin consultations, false lash application and brow threading, lounge area with refillable herbal tea and Vegan cakes from award winning Ms. Cupcakes."

When - Weekends only, from 7th - 29th January

Where - 2nd Floor, O2 Centre, 255 Finchley Road, Hampstead, London, NW3 6LU 

Link - Premae Skincare

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