Saturday, 3 March 2012
Nothing But Navy Pop-up Shop in Shoreditch
Gem Waggett has chosen an interesting theme for her lifestyle brand - it all has to be Navy. You can shop online already, but at the end of March you're going to be able to see the collection in her pop-up shop in Shoreditch.
"Nothing but Navy is a brand formed by Central Saint Martins graduate Gem Waggett from a love of the colour navy.
It sells a range of carefully selected homewares, limited edition artworks and garments most of which are from independent designer makers in the UK.
Additional items for sale include navy one offs that have been sourced from a range of locations including Paris and America. A number of goods also available are from established brands that produce specific navy items – for example Armor Lux, Falcon Enamelware and Moleskine. All items appear under the NBN umbrella and sit together creating an entirely navy landscape.
Prices in the collection range from £1 to £500.
Following the success of the first Nothing but Navy Pop-up shop in Stroud, Gloucestershire in December 2011 the brand currently exists online at www.nothingbutnavyshop.com. So far NBN has received press in The Financial Times, Selvedge Magazine and Other Criteria.
The navy team are keen to develop and promote the brand as much as possible, building on a core range of classic navy products to appear online and at selected pop up venues throughout 2012. They hope to gain a large navy following, of individuals that are as passionate about the colour as they are. So far the response has been positive– the brand is unisex, and it appeals to all ages."
When - 30th March - 4th April
Where - Luna & Curious, 24-26 Calvert Avenue, E2 7JP
Link 1 - Nothing But Navy
Link 2 - Nothing But Navy on Tumblr