To promote their new honey flavoured whiskey Jim Beam are opening a two-day pop-up bar in Broadgate Circle. Expect bar-tenders in beekeeping suits!
"To celebrate the launch of Jim Beam Honey, Londoners are being urged to swarm (this is the only pun I promise) to a giant beehive in Central London to be one of the first to try this brand new bourbon whiskey. Jim Beam Honey is made with four-year old Jim Beam bourbon whiskey slowly infused with real golden honey."
When - Thursday 26th & Friday 27th April
Where - Broadgate Circle, London EC2M 2QS
Link - Article