Sunday, 14 October 2012

Edible Cinema presents Beetlejuice in Shoreditch

Edible Cinema is a film experience where you eat specially created food while you watch.  Previous screenings have included Spirited Away; now it's back for Halloween, with Tim Burton's Beetlejuice.  The last one they held sold out amazingly quickly; if you want to go book now from the email address below!

"Edible Cinema and Bombay Sapphire have once again teamed up with The Aubin Cinema in Shoreditch for two multi sensory Halloween screenings of Beetlejuice, on Sunday 28th and Wednesday 31st October 2012. Tim Burton’s much loved comedy horror will be  enhanced by Edible Cinema, providing an unearthly and unique experience in a comfortable and stylish location.
Following Secret Cinema, scratch and sniff cinema and film scores re-imagined by DJs and musicians, Edible Cinema truly enhances the  film with an integrated tasting experience; a collaboration between the Soho House Group, renowned experience organiser Polly Betton, experimental food designers Andrew Stellitano and David Bradley (aka The Curious Confectioner) and Bombay Sapphire mixologist Sam Carter.
The audience is provided with a series of numbered ‘packages’ before the start of the film, each of which contains a mystery food. At specific points during the film, large placards with corresponding numbers will be shown to the audience instructing them to consume the contents of the packages. On arrival, guests will also be served a Bombay Beetle Juice cocktail, inspired by the film and created by Bombay Sapphire.  The cocktail’s devilishly fruity, rooty, spicy and citrus notes incorporate Bombay Sapphire, bright beetroot, tangy lemon juice and sweet Chambord black raspberry liqueur, all topped with fiery ginger beer.
The Edible Cinema experience is not just about eating; the smell, texture, even the way the mouth feels after eating the contents of the ‘packages’ will correspond to what’s happening on screen and heighten  the viewers’ sensory experience of the film.
Director Tim Burton’s outlandish horror comedy Beetlejuice sees newly-deads Alec Baldwin and Geena Davis hire "bio-exorcist" Michael Keaton to keep their home from human habitation.  Guests can eat their way through the film's surreal landscapes and inhabitants - slice of sandworm anyone? - as the flavours, smells and textures underscore the action on screen, from eye popping head shrinking powder to the essence of Beetlejuice himself (not for the feint of stomach). Food designer David Bradley has more dastardly and delicious tricks up his sleeve to bring a whole new dimension to this kitsch cult horror classic.
The Aubin Cinema is run in conjunction with Shoreditch House private members’ club and forms part of the first Aubin & Wills destination store together with The Aubin Gallery, a collaboration with leading British artist and curator Stuart Semple.  The cinema provides an unrivalled level of comfort for up to 45 viewers with velvet chairs and sofas."

When - Sunday 28th & Weds 31st October

Where - The Aubin Cinema, 64-66 Redchurch Street, Shoreditch, London E2 7DP

Tickets - Tickets are priced as follows:
Armchair seats £23pp
Sofa seats £50 (£25pp)
Deluxe sofa £52 (£26pp)
Angled seats £20pp

Link - The Aubin Cinema

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