A few weeks ago I wrote about WeArePopups's competition to win your own retail unit at Boxpark. Now the judges have decided , and the winners have announced... It's London Loves LA
"Created by two sisters who spend time between London and LA, London Loves LA is a bespoke online boutique dedicated to delivering hand-picked, high quality American vintage and 90s thrift directly from LA to the UK.
London Loves LA is fun and exciting, girlie yet grungy, feminine yet boyish - adult teenagers living for nostalgia in the form of photos, scrapbooks, memories, first loves, Harleys, music, friends, stickers and grunge.
From tie-dye to denim to stonewash to much loved worn tees, LOLA incorporates friendship, fun, sisterhood, the 90s, Americana, fashion, music, and festivals in to their everyday mantra. The LOLA sisters place as much importance on the journey of the clothes as the products themselves. London Loves LA has a nostalgic road trip feel wrapped up in teenage excitement and best friendship.
We are super grateful to WeArePopup for running the competition! It's such a good idea and they are a really great team. We had been looking for a longer term pop up space for a while and this came along at the perfect time. The process was really fascinating and really made us focus on our brand message and marketing ideas as being key to the next couple of months! We're so excited to be at Boxpark and can't wait to see what happens next...."
When - 1st December 2012 - 28th February 2013
Where - Corner of Shoreditch High Street and Bethnal Green Road
Link 1 - London Loves LA