British luxury goods company The Merchant Fox are opening their first shop, as a Christmas pop-up in Mayfair.
"Luxury British brand The Merchant Fox are to open their first ever retail space, a Winter pop-up situated in London’s prestigious Mayfair. Launching 1st December, the store will offer a broad range of style accessories and interiors, each manufactured in Britain.
Part of Fox Brothers, the renowned woollen and worsted cloth mill founded in 1772, The Merchant Fox brings together the best of British design and craftsmanship. Whether maker or material, The Merchant Fox offers assured British provenance and the finest product.
The seasonal offering includes style accessories in the finest Fox Flannel fabric, such as classic scarves, headwear and gentleman’s slippers. These are complimented by luxury leather satchels and clutches for ladies. Investment gifts for the home range from Fox Flannel cushions to bespoke upholstered furniture.
The store design will take inspiration from the traditional feel of the Fox Brothers Mill, incorporating a refined interior of dark wood panelling and luxury furniture, with a light industrial touch.
A series of in-store events will celebrate the best of British manufacturing and creative talent, beginning with The London Lounge - Flannels. Designed by Michael Alden for Fox Brothers, the open day will offer attendees the chance to select from 38 exclusive fabrics, offering bespoke options for those men seeking an individual style."
When - 1st - 23rd December
Where - 77 Duke Street, W1K 5PB
Link - The Merchant Fox