Footwear company TOMS are taking over the Draw Walk Gallery at the Old Truman Brewery to hold a special 'GIVE' shop, an initiative about the nature of giving, with some craft workshops, and live performances. TOMS are famous for giving one pair of shoes to the developing world for every pair that they sell.
"Deck the halls with bells and holly. The spirit of Giving is here as TOMS launches its first GIVE Shop for the festive season.
This weekend TOMS will open the doors to its GIVE Shop; an experiential event held at The Old Truman Brewery where guests will be taken on a journey of Giving. With TOMS core message being GIVE, this is the perfect union to showcase to guests the true meaning of their motto in real time.
The space will include five major areas, all with an interactive and fun element throughout. These will include:
GIVE Craft: A DIY craft area where visitors can create homemade Christmas cards and visit the wrapping station to add a personal touch to those much anticipated gifts.
GIVE Smiles: This particular space lets you hold onto those fond memories we all cherish. Jump into the photo booth where you can take pictures with your loved ones and share them with your friends and family via social media, email or text.
GIVE Knowledge: Books help us to build our spirit, use our imagination and most importantly, GIVE information. This space will be created entirely from recycled books and will include a lounge where guests can sit and read, plus the opportunity to bring an old book and exchange it for another.
GIVE Creativity: A hub of talent, the GIVE Creativity area will showcase live music on stage with up and coming artists, including holding creative workshops that help GIVE back.
GIVE Market: A retail area hosted by Jaguar Shoes Collective. This space allows customers to support local artisans:
Guests will be able to shop the TOMS GIVE Sight & GIVE Shoes ranges.
Three local craftsmen with a similar ethos to TOMS will be selling their work."
When - Friday 14th - Sunday 16th December
Friday 14th December: Jigsaw Piece Workshop with Sarah Corbett 11am-3pm,
Damon Valentine performs at 4.30pm.
Saturday 15th December: Pop-up Christmas Card Workshop with Helen Friel 11am-3pm,
Being There perform at 4.30pm.
Sunday 16th December: Comic-Style Printing Workshop with Joe Kessler 11am-3pm,
Flight Brigade perform at 3pm and Rufio Summers performs at 4.30pm.
Where - The Dray Walk Gallery, The Old Truman Brewery, Dray Walk, 91 Brick Lane, London, E1 6QL
Link - TOMS on Facebook