Tuesday 23 April 2013

Sweden Calling Pop-up Shop in Spitalfields

Jumperfabriken, a Swedish brand, has opened a pop-up shop in Hanbury Street part of The Old Truman Brewery with fellow countrymen Swedish Hasbeens, under the banner Sweden Calling.  You can also get a 5% discount by Instagramming yourself in the shop and tagging it #SwedenCalling:

"On Friday the 19 th April Jumperfabriken’s spring collection will be available for purchase at the pop-up shop’s Brick Lane location.
Together with fellow Swedes and clog makers Swedish Hasbeens the two brands share the shop, aptly named “Sweden Calling”, at 25 Hanbury St, just off the legendary and multicultural London street.
”We are delighted Swedish Hasbeens suggested that we should join them for this pop-up event.
Our brands fit very well together, as do our products”, says Creative Director & Co-founder Elisabeth Synnes.
 Jumperfabriken’s concept is to create collections inspired by the 50s & 60s, but with a modern vibe, all blended in together with traditional Scandinavian folkloristic designs and patterns. 
The Pop-up shop with Swedish Hasbeens is the latest in a series of exciting collaborations for Jumperfabriken. To name a few other co-operations Jumperfabriken have produced
dresses with prints designed by Stig Lindberg as well as a unique mini collection with the traditional Swedish family owned Jobs Handtryck.
”We see great potential in the UK market for our collections. In February we exhibited at Pure London during fashion week, which was a great success for Jumperfabriken.
This collaboration with Swedish Hasbeens is the next step for us into the UK market as well as an effective way for us to try out our concept in London”, says CEO and Co-founder Carina Tullis Zervakos."

When - 19th April until the end of June

Where - 25 Hanbury Street, E1 6QR


Link 1 - Jumperfabriken (Site is in Swedish)
Link 2 - Facebook

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