Recent graduate Jarrod Grossberg opens his pop-up shop in Mayfair for four days in late September to promote his new footwear brand Dorraj.
"In celebration of its launch, new luxury shoe label Dorraj is popping up at 99 Mount Street in London between the 25th September and 28th September 2013.
Launching for Autumn / Winter 2013, Dorraj is the new prestige shoe specialising in simple, decidedly comfortable styles in exotic skins.
Founded by 25-year-old Jarrod Grossberg, a graduate of the London College of Fashion, Dorraj re-interprets the sophistication and old-world glamour of the pre-war French Riviera into strictly limited runs of hand-made styles easily dressed up or down.
The first collection comprises two styles for men and women: a low-heeled, leather-soled smoking slipper in ostrich with metal mesh tassel - set to be a staple style for Dorraj every season - and a high-top sneaker in suede and ostrich on a slim-line black rubber sole.
“I wanted there to be something for everyone, and if I had to boil all shoe models down to two quintessential styles, it would be these two” says Grossberg. “Both can be smart or casual, both are distinctive but also timeless wear-anywhere styles. These aren’t fashion shoes. You should be able to wear them for many years.”"
When - Wednesday 25th to Saturday 28th September 2013
11am-6pm Wednesday to Friday / 11am – 3pm Saturday
Where - 99 Mount Street, London W1K 2TF
Link - Dorraj
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