""Since appearing on Dragon's Den the response to our Texan jerky has been so phenomenal that we knew we had to expand our offering and bring a little Southern hospitality to London. With our first pop-up BBQ joint we're giving people a taste of authentic Texan BBQ and we know they are going to love it."
The first Texas Joe's BBQ will be hosted at BrewDog Shoreditch, and the company plans to open a series of standalone restaurants in the coming months. The opening of his first pop-up BBQ joint completes a rollercoaster period for the cowboy, which saw him officially launch his jerky company and secure a nationwide deal with Sainsbury's to stock his product.
Joe says: "It's great to be working with James, someone who is not only a hugely successful businessman but who is also willing to saddle up and pursue a dream without any fear of being bucked. Hosting our first pop-up BBQ at BrewDog Shoreditch was a no-brainer. BrewDog fans know quality when they taste it, and we're sure they will enjoy getting their teeth into our slow cooked meats."
James Watt from Brewdog says: "BrewDog and Texas Joe's is a pairing of epic proportions. We both believe in creating big, bold flavours that pack a punch, and we are thrilled to host Joe's first pop-up BBQ in our Shoreditch bar. Drop in and meet the cowboy himself; Texas Joe is the real deal.""
Where - Brewdog Shoreditch, 51 Bethnal Green Road, E1 6LA
Link - Texas Joe's
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