Start Up Britain is re-opening the shared Pop-up Britain shop in Piccadilly, in time for Christmas. Like the other shops, it's to be used by a rotating group of new businesses, keen to sell face to face in a physical location. If you're a start-up you can apply for a space the shop here
"PopUp Piccadilly is reopening the shop in The Crown Estate’s St James’s Gateway redevelopment it ran for six weeks over the summer. During that time 50 start-ups gained a week’s worth of experience trading from one of central London’s premier retail destinations.
The £100 million St James’s Gateway redevelopment, a joint venture with the Healthcare of Ontario Pension Plan, is the first scheme to be delivered as part of The Crown Estate’s £500 million investment programme for the St James’s, designed to enhance the area’s reputation as a destination for quality shopping. The scheme is set to welcome internationally renowned fashion brands such as Tiger of Sweden, Royal Warrant holder Grosvenor Shirts and Barbour International over the coming months.
James Cooksey, head of The Crown Estate’s St James’s Portfolio said: “A really important element of our strategy to ensure the long term success of St James’s as a destination for quality shopping involves incubating the talent of emerging retailers.”
Pop up Britain offers short-term opportunities to start-ups and micro businesses from all over the UK. It is part of a pioneering initiative aimed at matching online retail start-ups with empty high street shops. The scheme, which is backed by private sector funding, also has places in the run up to Christmas at its shops in Ashford in Kent, Chard in Somerset and Dunstable in Bedfordshire.
Mark Williams, head Intuit UK Business, said: "The UK’s economic recovery will be driven by the success of our small and medium sized businesses but they need the tools to succeed. That's why Intuit is supporting PopUp Britain and supplying these ambitious businesses with Intuit Pay, the latest mobile payment technology, so that they never miss a sale."
The scheme is also being supported by leading high street retailer John Lewis, which is supplying £ furniture and expertise."
Where - 213 Piccadilly, W1J 9HL
Link 1 - Pop-up Britain
Link 2 - Traders in the store, from 2nd December
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