Sunday 12 January 2014

United Nude's Pop-up Shop & Exhibition at Selfridges in Oxford Street

Footwear brand United Nude has opened a pop-up shop & exhibition at Selfridges, including the Fang shoe, worn in the most recent Hunger Games film.  It's open until 9th February.

"Architectural and experimental footwear brand United Nude is thrilled to announce the launch of their third exhibition and pop-up store at Selfridges, London. To kick-start the new year in good spirits, famed London department store, Selfridges is hosting a festival to explore the creative mind, and the ways imagination and wonder can enable innovative thought.The Festival of Imagination originates from two of Harry Gordon Selfridges most cherished mantras: 
‘Develop imagination, throw away routine...Imagination is the mother of originality, we encourage imagination in every way possible.’ 
The exhibition focuses on the United Nude’s ever blurring boundaries between fashion, art and architecture.
Providing the ultimate dual store experience, it is an invitation to understand the brand’s design process, and combining a modern day shoe art installation, with the ultimate shopping experience.
The display will take the form of contemporary art exhibition, featuring shoes like the Masha Ma x United Nude shoe, the futuristic 3-D printed collaboration shoe with Iris van Herpen and the Fang shoe, worn in the latest Hunger Games 2 film. Available to purchase throughout the duration of the exhibition will be the Lo Res collection and the coveted and super exclusive NOVA shoe."

When - 6th January - 9th February 2014

Where - Selfridges, 400 Oxford Street, London, UK W1A 1AB


Link - United Nude

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