Today, 14th February, French brand Petit Bateau is opening its first pop-up shop for grown ups, showcasing its new range. It's in Shoreditch, just off Old Street, and will be there for one month, selling the distinctive clothes, accessories and prints.
"Petit Bateau will open a pop-up store in Shoreditch for a month starting 14 February to showcase its new adult collection. Maison Kitsuné founders Gildas Loaëc and Masaya Kuroki have designed the SS14 and AW14 ranges following their appointment as Petit Bateau's artistic directors last year.
The collaboration is a contemporary take on a heritage brand: Petit Bateau celebrated its 120th anniversary last year while music and fashion label Maison Kitsuné started in 2002. Loaëc and Kuroki have added a modern, understated chic to these wardrobe staples for men and women. The new collections include cotton jackets, graphic t-shirts, bright floral jerseys and Petit Bateau's signature marinière tops."
When - 14th February - 14th March
Where - Petit Bateau Pop-up, 64 Charlotte Road, EC2A 3PE
Link 1 - Petit Bateau
Link 2 - Facebook
Link 3 - Article
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