Thursday 23 October 2014

Oxfam and Marks & Spencer's ‘Little Shwop of Horrors’ in Oxford Street

On Tuesday 28th and Wednesday 29th October Oxfam and M&S are opening a ‘Little Shwop of Horrors’ at the Oxford Street (Marble Arch end) M&S store.  Take an item of your own to donate, and then shop from other items donated, including some from celebs, including Joanna Lumley.  Perfect for finding Halloween fancy dress items!

"To celebrate Halloween, Marks & Spencer (M&S) is launching the Little Shwop of Horrors, a petrifying pop-up store in collaboration with Oxfam as part of its Plan A programme, which aims to give clothes an afterlife of their own.
M&S and Oxfam’s Shwopping collaboration urges shoppers to donate - or ‘shwop’ - an unwanted item of clothing that will go on to be re-sold, re-used or recycled by Oxfam, cutting waste while raising much-needed funds for the charity.
Joanna Lumley will open the Little Shwop of Horrors, which will be live from Tuesday 28th – Wednesday 29th October at the retailer’s Marble Arch store. This one-off secondhand store will sell a frightful selection of ghoulish garments, including items found at the bottom of fancy dress boxes and the horrors hiding in the depths of our wardrobes, donated by the UK public and a selection of celebrities.
Perfect for those requiring costume inspiration, the Little Shwop of Horrors will be a one-stop shop for Halloween fancy dress, allowing visitors to scour the shelves in search of the perfect costume. Shoppers can also create their own style scares out of fashion horrors which have been donated through the Shwopping initiative.
Since its launch in April 2012, Oxfam has received 8.9 million items of clothing thanks to Shwopping, worth an estimated £5.9 million for the charity. All money raised by Shwopping is used to support Oxfam’s projects around the world working to alleviate poverty.
The public can show their support by shwopping items in any M&S store and sharing their biggest fashion fears on social media mentioning @shwopping and the hashtag #ShwopOfHorrors. All proceeds raised from the Little Shwop of Horrors will go towards Oxfam, whose work aims to help people and communities around the world lift themselves out of poverty for good."

When - Tuesday 28th & Wednesday 29th October, 8am - 9pm

Where - 458 Oxford Street, W1C 1AP

Link - Shwopping

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