We've had pop-ups where you pay with a tweet before, but not pay with a cuddle... Enter McVitie's who will be opening a Cuddle Café at 52 Tottenham Street, W1 (near Goodge Street tube station) on Tues 10th and Weds 11th February for tea and biscuits, where you pay with a 'cuddle payment' system. All will be revealed on Tuesday 10th!
"McVitie’s is feeling warm and fuzzy this February and spreading the love with a hug at the UK’s first Cuddle Café, open on 10th and 11th February. Research from the UK’s favourite biscuit company recently revealed that nearly three quarters of Brits would like more cuddles in their life (we apparently get an average less than 10 a week) so it’s McVitie’s to the rescue with this cuddly pop-up where visitors will be able to snuggle down and enjoy wall-to-wall cuteness, cuddles, tea, cake and biscuits.
All of the elements in the McVitie’s Cuddle Café have been carefully crafted with the help of Dr Stuart Farrimond, who’s research into the emotional and health benefits of a lovely cuddle, will ensure that the Cuddle Café will be the UK’s ‘sweeetest spot’.
His research builds on the knowledge that when we hug a familiar person we release oxytocin, the chemical also known as the ‘love hormone’, which exerts a powerful effect on the brain making us feel happier, which in turn reduces levels of cortisol, the stress hormone, making us feel more relaxed. Dr Farrimond’s research shows that hugging a cuddly toy could share some of the health benefits of hugging other people.
Everything at the McVitie’s Cuddle Café is prescribed to help stimulate happy feelings similar to those we get from receiving a cuddle, and therefore cuddles will also be the only currency accepted at the café. Visitors will be offered hot drinks and McVitie’s biscuits and cakes, all for the price of one cuddle with the adorable oversized McVitie’s BN Owl - sweeet!
Everything at McVitie’s Cuddle Café has been designed to maximise visitors’ happiness levels, from the soft and comfy furnishings to delicious tea, cake and biscuits, and cute images. Scientifically proven to make us go ‘ahhh’, the McVitie’s Cuddle Café will be without a doubt the UK’s sweeetest spot!"
When - Tuesday 10th (8pm – 10pm) and 11th of February (11am – 8pm)
Where - 52 Tottenham Street, Fitzrovia, London W1T 4RN
Link - McVitie's on Twitter
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