Lyle's Golden Syrup is opening a pop-up breakfast cafe from tuesday 6th - Thursday 8th October 2015, where your breakfast is free - if you post a smiling selfie. Open from 7.30am - 11.30am, it'll serve pancakes, porridge and more all topped with Lyle's Golden Syrup, in exchange for a smiling selfie (on Twitter, Instagram or Facebook) with the hashtag #SmilesWithLyles. Don't miss it!
"In a bid to spread morning smiles, the world’s first Selfie-Service Café opens its doors to the public, following new research that morning misery is rife amongst Brits. Alarmingly, over a third of Brits admit that they never crack a smile before 9am.
To turn frowns upside down and brighten up breakfast, Lyle’s Golden Syrup® will be giving Londoners a delicious, free breakfast in exchange for a smiling selfie.
After enjoying a scrumptious breakfast of choice including classic favourites such as steaming hot porridge and fluffy pancakes, all topped with delicious golden syrup, ‘payment’ can be made by simply uploading a smiling selfie using #SmilesWithLyles on Facebook, Twitter or Instagram.
Head to the Lyle’s Selfie-Service Café on 44 Bedford St from Tuesday 6th October – Thursday 8th October and get smiling to snap up a free breakfast!"
When - Tuesday 6th October – Thursday 8th October 2015
7:30am – 11.30am
Where - 44 Bedford Street, London WC2E 9HA
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