KitKat is opening a 'Design Your Own' pop-up called The Chocolatory at The Street in Westfield Stratford on Wednesday 5th October 2016. Open for 5 weeks, it will allow visitors to design their own bespoke bars, choosing milk, white or dark chocolate, and three toppings to put on, a bit similar to the 'Design Your Own Magnum' pop-up that was open in the summer. There will also be two signature edition KitKat bars to buy, created by chef Michael O'Hare. Can't wait to try this one!
"Opening at The Street, Westfield Stratford City on 5 October and implemented by agency We Are Fearless, the Chocolatory will be in place for five weeks, until 8 November.
Consumers can create their own ultra-premium KitKat bar and bespoke packaging at the touch of a tablet screen, by choosing their preferred chocolate from milk, white or dark and then adding up to three toppings from 16 options, with this version called 'Create Your Break'. These bars will be tailor-made onsite by expert chocolatiers and ready to take home in an hour.
Launching alongside the 'Create Your Break' KitKat are weekly special edition bars. This extravagant twist on the iconic four-finger KitKat bar offers chocolate lovers the opportunity to explore extraordinary taste combinations and decadent ingredients. Hand-crafted in milk, dark and white chocolate, the special editions are limited edition KitKat bars that are exclusively available at the Chocolatory.
Michelin-starred chef Michael O’Hare has also partnered with KitKat to create two signature edition KitKat bars. Renowned for his use of exotic ingredients and daring flavour combinations, O'Hare has created a contrastingly cool chilli and mint bar and his take on a retro British favourite: dandelion and burdock.
The KitKat Chocolatory follows in the footsteps of similar KitKat stores that have launched in Australia and Japan. This European-first is the latest experience-led initiative from KitKat parent company Nestlé, offering consumers the opportunity to embrace and showcase their creativity in a unique way."
When - Weds 5th October to Tuesday 8th November 2016
Where - The Street, Westfield Stratford City, London E20 1GL
Link 1 - Story in Event Magazine
Link 2 - Kitkat on Facebook
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