Sunday 10 November 2019

The Merchant's Tail - a Pop-up for Dog & Cat lovers from Fetch & Follow and Cheshire & Wain

The Merchant's Tail is a collaborative pop-ups shop from two online brands, Cheshire & Wain, who specialise in gifts for cats, and Fetch & Follow, who do the same for dogs.  It's now open Wednesdays to Sundays until 27th November at 270 Hackney Road, E2, and it's a treasure trove of items like collars, treats, toys, and even coats.  They will also be holding regular events through the run of the pop-up, including having a pet photographer in.  I visited yesterday, and ended up buying Christmas presents for Tiger, Lola and Pip.  A brilliant shop.

"Inspired by the loving tales their pet-owning customers share with them and a mutual appreciation for one another’s brand, pet labels Cheshire & Wain and Fetch & Follow have teamed up to curate The Merchant’s Tail – a Christmas pop up to delight cats, dogs and the people who love them. This co-hosted, lifestyle store is set to offer a friendly shopping experience, where pet owners can indulge their furry friends with the loveliest of Christmas gifts, enjoy a host of exciting events and engage with their animal-loving kinfolk.
Beyond the gorgeous goodies from Cheshire & Wain and Fetch & Follow that lay in-store, The Merchant’s Tail will play host to a series of walks and in-store workshops for pets and their people. Dates and full details will be announced soon at and but expect a festive pop-up photo studio with popular pet photographer Rachel Oates, a Lucky (Waving) Cat customisation workshop, a winter skincare Walk & Talk event with Malin + Goetz and a workshop focussed around caring for your pets during the winter months and Christmas with Vet in the City Dr Ciara."

When - Until Wednesday 27th November 2019

Where - The Merchant's Tai, 270 Hackney Road, E2 7SJ

Link 1 - Cheshire & Wain on Instagram
Link 2 - Fetch & Follow on Instagram
Link 3 - Facebook event

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