This is the first of many expected 'Olympic' pop-ups. BA are creating a special lounge in East London to get people into the Olympic mood, including their new airline food, and a couple of very special films. At £50 a head this isn't cheap, but I think it'll be a very hot ticket.
"British Airways will launch an exclusive airline themed pop-up venue – ‘Flight BA2012’, celebrating the best in British talent in the run up to the London 2012 Olympic and Paralympic Games. Open on select weekdays from April 4 to 17, the three-in-one art gallery, cinema and dining lounge will showcase the works of the BA Great Britons who were mentored by Richard E Grant, Tracey Emin and Heston Blumenthal.
Great Britons Prasanna Purwanarajah, Pascal Anson and Simon Hulstone have created Olympic Games themed work, including a short-film, a ‘Dove’ artwork livery for celebratory aircraft and a bold British menu.
The airline-themed venue hosted in East London, has been exclusively designed to recreate a premium flying experience, and will offer guests a sneak preview of the Great Britons works before they are rolled out on flights from April. Bookings can be made from March 19 at; www.facebook.com/britishairways
Flight BA2012 includes artwork from artist-designer Pascal Anson from Brighton, who was mentored by Tracey Emin on his ‘Dove’ design for a range of celebratory aircraft displayed in the gallery. It also features short film ‘BOY’ starring Timothy Spall, written by screenwriter Prasanna Purwanarajah under the mentorship of Richard E Grant, which will be screened in the cinema. Guests will also be able to sample a bold British menu created by Michelin-star chef Simon Hulstone, who has produced an Olympic Games inspired menu under the guidance of Heston Blumenthal.
Frank van der Post, British Airways managing director of brands and customer experience, said: “We wanted to bring the flying experience to the public, allowing guests to preview our in-flight entertainment, celebratory aircraft livery and on-board menus in anticipation of the London 2012 Games. This is going to be an exciting year for the capital and this is just the very start of our take-off!”
British Airways is the official airline of the London 2012 Games."
When - April; 4th - 5th, 10th - 13th & 16 - 17
Where - 3-10 Shoreditch High St, East London, E1 6PG
Link 1 - BA Press Release
Link 2 - BA on Facebook
Link 3 - Article