American fashion brand Opening Ceremony have just opened a pop-up shop in Covent Garden. You have to wonder whether Sebastian Coe and the Olympic brand police are going to be all over them, but OC have been going since 2002, and claim to take their inspiration from the modern Olympic ideal of 'creatively merging sports, business, and global participation'.
"Opening Ceremony is planting its multihued, animal-print flag in London this week with the opening of its first European outpost, in Covent Garden. The 3,000-square-foot pop-up store at 31-32 King Street — in a former Hackett site — will operate until October, when a larger, permanent unit is set to open a few doors away. The move to London marks the 10-year anniversary of Opening Ceremony, which already has outposts in New York, Los Angeles and Tokyo.
The pop-up, which spans two levels, is packed with exclusive 2012 Olympic-themed ready-to-wear and accessories, such as the Proenza Schouler PS1 bag reworked in shiny gold, and Barton Perreira sunglasses in gold, silver or bronze. It also stocks the store’s best-selling capsule collections from days past, including colorful graphic Vans by Kenzo, animal-print ponyskin Keds and Opening Ceremony own-label cat sweaters, which have been reissued in new colors and in men’s sizes."
When - 20th July - 15th October
Where - 31-32 King Street, WC2E 8JD
Link 1 - Opening Ceremony
Link 2 - Article