The myhotel chain are introducing a country festival to their Bloomsbury hotel for the Olympic period, as the transform part of their ground floor into a country fair.
"Innovative hotel group myhotels is launching the first myvillage pop-up on 26th July 2012 until mid-August at myhotel Bloomsbury, creating a festival ambience on the hotel ground floor area for summer diners and passers-by to indulge in a farmers market feeling for their lunchtime or tea time hunger pangs. The country comes to the city with a trio of producers bringing artisanally brewed, raised and made beer, beef and ice cream.
The Hop Box will offer a range of craft beer and ciders from leading British micro-breweries. On a mission to beef-up Bloomsbury, Happy Herefords will be producing seriously good burgers and sausages made from their own-reared Hereford cattle - ask them and they'll tell you the name of the fella you're eating. Then cleanse the palate with a refreshing ice cream from an old school Matt Benecci ice cream tricycle, choosing from a selection of luxury, award-winning Marshfield Farm ice creams and 100% fat free sorbets, with flavours such as Toffee Fudge Fiasco, Chocoholic Heaven and Blackberry Beauty, before rolling back to the office or homewards.
After their sojourn at myhotel Bloomsbury, the myvillage pop-up will trundle down to myhotel Brighton to tempt coastal guests with its delectable country fare, before returning to London to take up residence at myhotel Chelsea later in the year. myhotel Bloomsbury General Manager Michael Musgrave comments:
“It’s so rare for folks in Central London to have such a unique and compelling country feel experience so locally. Happy Hereford, The Hop Box and Matt Benecci Ice Creams all have an exceptional offering, and together create a unique community event for us. It’s this community atmosphere that’s so important to London, and what better time for that to manifest than during the Olympics.”"
When - 26th July - 15th August
Where - 11-13 Bayley Street Bedford Square, London WC1B 3HD
Link1 - myhotel
Link 2 - #myvillagebloomsbury on Twitter
Link 3 - HopBox