Sunday 21 October 2012

Electronic Sheep's Launch at the Old Shoreditch Station

Knitwear label Electronic Sheep are holding a combined launch at the Old Shoreditch Station; launching both their new 'Pink Noir' knitwear collection, and 'A Knitted Film', their first film.

"Electronic Sheep’s ‘Pink Noir’ collection is now in-store! Each piece of knitwear is based on a still from a film. The film created by Electronic Sheep is about a beatnik girl making her way from the city to her apartment. Set in the 60s – something surreal and sinister is occurring.
Electronic Sheep’s ‘A Knitted Film’ made from these stills will preview at the launch. Produced by the Artist Cliona Harmey with soundtrack by Keystone Kops.
Brenda Aherne and Helen Delany are the design duo behind the graphic knitwear label Electronic Sheep. The label was established in 1999. Helen is based in London and Brenda in Dublin.
Since growing up next door to one another in Dublin Helen and Brenda began making stuff/art together at a young age, became rockers and went to Art College together. They studied at Ireland’s National College of Art & Design (Brenda in Fashion, Helen in Graphic Design), and also learnt their craft in stints at London’s Central Saint Martins, De Montfort University and the School of Visual Arts in New York.
Electronic Sheep was a natural progression of their graphic work and experimental knitwear. Both designers also work and have worked internationally and independently as Lecturers and Fashion / Graphic Designers.
The label is strongly inspired by music and Electronic Sheep often collaborate with other artists/musicians. Its graphic comic of the same name ‘Electronic Sheep’ also generates ideas and inspiration for the knitwear collections.
Electronic Sheep are currently represented in showrooms in Dublin, London, Hamburg and Berlin.
Pink Noir, Electronic Sheep’s AW12 Womenswear collection, is a range of illustrative lambswool knitwear inspired by the seductive visual quality of Film Noir cinema and the clean lines and block colours of 1960s graphic design.
The knitted patterns are a series of images that work like storyboards to make a film sequence. The ‘film’ depicts a glamorous 60s style beatnik in various locations – particularly her apartment. Jacquard scarves are the predominant feature, including their signature triangle scarf, and are presented in jumbo, superlong and hooded varieties."

When - Thursday 25th October, 6.30pm - 9pm

Where - The Old Shoreditch Station, 1 Kingsland Road,  Shoreditch, London E2 8AA

Link 1 - Electronic Sheep
Link 2 - Jaguar Shoes

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