Pop-up Britain, who opened a pop-up shop for small businesses to share in Richmond and Victoria last year has opened a new shop on the King's Road, on the site of an old Sony Centre.
As with the other shops, businesses change every two weeks. See the current brands here. If you'd like to find out about how to be one of the brands in the shop, see details here.
"StartUp Britain co-founder Emma Jones said: “Most online retail start-ups are beginning to realise that in order to build a solid brand that will stand the test of time, they need to be offline in bricks and mortar as well as creating a good online presence.
“Our shop in King’s Road is designed to give start-ups from around the country a low cost opportunity to test their products in an area that has famously played a key role in supporting independent British brands for decades.”
The outlet will offer short-term opportunities to start-ups and micro businesses, which will travel from all over the country to share the space over the next 12 months.
It is part of a pioneering initiative aimed at matching online retail start-ups with empty high street shops. The scheme, which is backed by private sector funding, was piloted by the not-for-profit campaign last year. A former estate agent shop in Richmond, Surrey, which had been empty for a year, played host to more than 60 start-ups in five months, with 91% reporting the experience was good for business.
The new shop in London’s King’s Road is a former electronics showroom which has been empty for three months. It has the capacity to house twelve start-ups at a time, each paying £200 for a two week stint to cover costs.
Emma added: “As more big brands exit the high street, it’s becoming clear that they are not going to come back. We want to use these empty shops to give local businesses a boost, as well as offering the British shopper a new experience and a chance to support the British economy.""
When - 9th May - Ongoing
Where - 387 Kings Road, SW10 0LR
Link - Pop-up Britain