Sunday, 3 August 2014

The Bleach Bar 10 Week Pop-up In Dalston

Bleach, the hair salon at 420 Kingsland Road, is opening a bar a few doors down at 428 for ten weeks this summer and autumn.  It's taking over the space formerly used by The Dead Dolls Club, and The Mussel Men, to open from Thursday to Saturday, 6pm - 2am.  Expect amazing cocktails, plus bar food from TART, and the look is described as ' Blade Runner-esque, psychedelic acid trip with a nod to Enter the Void’s Asian clubbing and city visuals.'

"Bleach Bar is the latest addition to best friends Alex Brownsell and Sam Teasdale’s Dalston empire. A few doors down from the ‘coolest salon in town’, comes the coolest bar in town. For 10 weeks only the girls will host East London’s finest with colourful cocktails, and signature snacks by TART including future classics The Slushino, Ratmilk, and Wonky Direction. In a unique twist for guests, a variety of familiar faces from pop culture’s vanguard will be testing out their drink serving skills on selected nights. 
The Bar will be open to the public from the 14th August, Thursday through to Saturday from 6pm-2am.
"Bleach has always been a fun place to hang out and occasionally accidently host after hour parties from and we are very excited to now have a bar space to socialise from legitimately. We will be bringing our brand aesthetic to the bar and making it as exciting as our salon and product range. We have a unique approach to drinking and have been collaborating with our friends on designing the space, cocktail menu an planning an exciting 10 week party schedule." comments Alex Brownsell.
The interiors have been imagined by superstar set designer David White, who has worked on numerous projects for renowned design houses such as Vivienne Westwood, Kenzo, Louis Vuitton and Acne.
David White explains “Having the chance to collaborate with a brand that has such a strong existing language has been an exciting and interesting process. It’s been a challenge finding a way to apply their vision/style to a space without making it appear overly branded. We looked at current trends in bar design which mimic the Brooklyn aesthetic of stripping back the building to its bare bones and original features, and took that idea to a futuristic era.”
The bar concept it East meets, East London – White brings to life an old Chinese restaurant with Asian imagery, juxtaposing oriental exoticism with an East London backdrop. The result is a Blade Runner-esque, psychedelic acid trip with a nod to Enter the Void’s Asian clubbing and city visuals."

When - Thurs - Sat for 10 weeks, 6pm - 2am

Where - Bleach Bar, 428 Kingsland Rd, London E8 4AA

Link 1 - Twitter
Link 2 - Article

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