Wednesday 4 April 2012

Nike's Pop-up Space at Liberty in Soho

A very stylish collection - and no doubt a very stylish pop-up space within Liberty's to show it off.  Liberty don't seem to do many pop-ups, so check this one out while you can.

"In one of the standout collaborations of the year, Athletic gurus Nike have teamed up with the ever-so-popular heritage department store Liberty London to drop a major flower bomb into our spring/summer 2012 wardrobes.
Introducing a range of classic-meets-modern footwear and apparel, the collection combines Nike’s innovative technology with Liberty’s trademark floral prints to create styles that will make folks do a double-take whether you’re at the gym or, in 15-year-old actress Hailee Steinfeld‘s case, on the red carpet!
This is one of many recent collaborations for the iconic retailer, and will feature Liberty’s Lagos Laurel paisley print, “a 20th century take on the traditional psychedelic paisley prints.”
Released to flower-trend-loving shopaholics just yesterday, Liberty London will host the small capsule collection of women’s sportswear in a Nike-branded pop-up space within the flagship location, over in London’s Soho neighborhood. As for the rest of us located outside of London, we’ll be able to shop the collection online from Liberty London’s official website (don’t worry, they ship internationally too!)."

When - 4th April - 1st May (I'm guessing at the dates)

Where - Liberty, Great Marlborough Street, London W1B 5AH

Link 1 - Liberty's blog
Link 2 - Article

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