Monday 16 July 2012

Magnum's Pop-up Ice Cream Concept Store in Westfield Stratford

Update - 2017 Store opening in late June in Seven Dials - Details here

Magnum have created a new concept store at Westfield Stratford, where you can create your very own Magnum.  also, for the first few days, you'll be able to step inside a special Bombas & Parr experience in the shop.

"Magnum London is an exclusive concept store, where for a limited time only (20th July – 5th September) you can design your very own Magnum ice cream at a deliciously, decadent Magnum bar, enjoy Magnum inspired cocktails and deserts in the stylish pleasure lounge and experience the ‘Magnum Infinity Pleasure Pod’ curated by renowned culinary architects, Bompas & Parr. 
Coat your naked Magnum in the finest classic, Infinity dark or white chocolate and then pick your own combination of toppings from 18 carefully selected ingredients. From experimental chilli and popping candy to exotic goji berries and rose petals the choice is yours but every Magnum ice cream - designed by you - is guaranteed to deliver unmistakable Magnum pleasure. 
During launch week, pleasure seekers will also have the opportunity to step inside the ‘Magnum Infinity Pleasure Pod’, the world’s first sensorial & bio-responsive chocolate installation, curated by Bompas and Parr with neuroscientists from the Wellcome Trust. 
The Pod’s sensory environment captures your unique responses to the intense chocolate hit delivered by Magnum Infinity and projects them as stunning visual animations – before creating a personalised ‘Pleasure Portrait’.
Myf Ryan, General Marketing Manager, Westfield UK said: “We are thrilled Magnum London will open its doors at Westfield Stratford City.  The opportunity to design your own Magnum ice cream is simply a summer must and the luxurious pleasure lounge concept and Magnum inspired cocktails will delight our most discerning visitors.”"

When - 20th July - 5th September (Pleasure Pod 20th - 22nd of July only)

Where - The Street, Westfield Stratford City, Newham, London, E15 1AZ


Link - Facebook

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