Monday 9 December 2013

The 'Bacardi Beginnings' 3D Record Printing Shop in Soho

For two days - Fri 13th and Sat 14th December - Bacardi is opening a record store in Soho, where for the first time all records sold will be specially printed onto vinyl using 3D printing technology.  Fans can also win tickets to the launch party featuring Bloc Party’s Kele Okereke on the Facebook page (over 18s only, obviously).  A really nice mix of technology and innovation.

"On Friday 13 – Saturday 14 December, the world’s first 3D record printing shop will open in central London, with Bloc Party’s Kele Okereke and his chosen emerging artist Bobbie Gordon releasing their brand-new, original track 'Down Boy' (BACARDÍ Beginnings) on 3D printed record – the very first time an original track will released and sold this way. This forms part of the third and final creative project in 2013’s BACARDÍ Beginnings campaign.
A launch party to celebrate the release of the track and 3D printed limited edition vinyls will take place on Thursday 12th December, with Kele Okereke and Bobbie Gordon performing their new track ‘Down Boy’ (BACARDÍ Beginnings) for the very first time. Fans can win tickets to the party and see 3D printing in action by keeping an eye on the BACARDÍ UK Facebook page.
Each record, priced at £10 will also be sold in limited edition record sleeves specially designed by Kate Moross. Famed for her energetic style and love of three sided shapes and typography, the London based illustrator, designer and art director has created four different cover designs for fans to choose from.
Music, culture and technology fans alike will be able to go to the store to buy the limited edition record 'Down Boy' (BACARDÍ Beginnings), with all sales proceeds going to charity Nordoff Robbins, the national music charity dedicated to transforming the lives of vulnerable adults across the UK through music therapy and services."

When - Friday 13th December 11.30am – 8pm & Saturday 14th December 11.30am – 7.30pm

Where - The Vinyl Factory, 51 Poland St, W1F 7LZ
(entrance via Phonica Records)


Link 1 - Bacardi UK on Facebook
Link 2 - A video explaining the project

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