Thursday 22 June 2017

Magnum's 2017 'Design Your Own' Magnum Pop-up Shop in Seven Dials

Update - 2018 Store now open in Chelsea - Details here

For the fifth year, Magnum is opening a 'Design Your Own' pop-up store in London in supper 2017.  For 2017 it's based at 21-23 Earlham Street, Seven Dials (formerly Le Coq Sportif), and will be open every day from Thursday 29th June (it did originally say 27th) to 10th September, this time in partnership with Moschino.  Visitors will be able to choose their ice cream, the colour of their chocolate, plus sprinkles and sauces - to design a very Instagram-friendly (& delicious) bar to eat.  These have always been a huge hit in previous years - can't wait to get my hands on one!

"Magnum ice cream, the brand synonymous with luxury and pleasure, has today opened the gates to a haven of chocolate and ice cream indulgence, with the opening of the 5th Magnum Pleasure Store in London’s stylish Seven Dials. The store has been designed by and launched by fashion guru Jeremy Scott, Creative Director of Moschino and is adorned with his MagnumXMoschino bag collection. Jeremy invites pleasure seekers to Dare to go Double with double-dipped, personalised Magnums with two layers of deliciously decadent chocolate, a luxurious layer of sauce and a selection of over 20 tempting toppings available exclusively in the heart of London’s shopping district.
The Magnum Pleasure Store will serve bespoke ice creams to visitors throughout the summer including one curated by Jeremy himself. Customers at the hotly anticipated summer pop up can enjoy a pleasure-packed experience at the dipping bar as well as at various events that will take place throughout the summer. Whether choosing a double or single dipped Magnum, customers will then be able to choose their own selection of tempting toppings, such as Black Lava Sea Salt and Blackberry Crunch, to sprinkle over the setting chocolate. Each individual creation will be perfected with a drizzle of chocolate and the finishing touch; a classic M coin decoration with prices starting from £5.50.
The Magnum Pleasure Store is decorated in bold Magnum X Moschino style. Magnum X Moshino is collaboration with Moschino Creative Director Jeremy Scott. They have teamed up with Magnum for the ‘Release the Beast’ campaign to celebrate Magnum Double, encouraging pleasure seekers to embrace and show off their wild side and live the Magnum ‘Dare to go Double’ attitude, just as visitors to the Magnum Pleasure Store will be invited to do."!

When - 29th June - 10th September 2017
Sunday: 10am – 6pm
Monday/Tuesday/Wed: 10am – 7pm
Thursday: 10am – 10pm
Friday: 10am – 9pm
Saturday: 10am – 10pm

Where - 21-23 Earlham Street, Seven Dials, WC2H 9LL


Get directions with Citymapper

Link - Magnum Ice Cream

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